Privacy Policy

Privacy Policy
The responsible body within the meaning of data protection laws, in particular the EU General Data Protection Regulation (GDPR), is the Distributed Representative Company, depending on the country. (See company list under this link)
https://turkishemarket.com/contactus
[email protected]
Website: https://turkishemarket.com/
General Notice
Based on Article 13 of the Swiss Federal Constitution and the federal data protection regulations (Data Protection Act, DSG), every person has the right to protection of their privacy and protection against misuse of their personal data. The operators of these websites take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this Privacy Policy.
In cooperation with our hosting providers, we strive to protect the databases as best as possible against unauthorized access, loss, misuse, or falsification.
We would like to point out that data transmission over the Internet (e.g., when communicating via email) can be subject to security gaps. Complete protection of data from third-party access is not possible.
By using this website, you agree to the collection, processing, and use of data as described below. This website can generally be visited without registration. Data such as pages accessed or the name of the file accessed, the date, and the time of day are stored on the server for statistical purposes without being directly related to you. Personal data, in particular name, address, or email address, is collected on a voluntary basis wherever possible. Data will not be passed on to third parties without your consent.

Processing of personal data
Personal data is all information relating to an identified or identifiable individual. A data subject is a person about whom personal data is processed. Processing includes any handling of personal data, regardless of the means and procedures used, in particular the storage, disclosure, acquisition, deletion, storage, alteration, destruction, and use of personal data.
We process personal data in accordance with Swiss data protection law. Furthermore, to the extent and insofar as the EU GDPR is applicable, we process personal data in accordance with the following legal bases in connection with Art. 6 (1) GDPR:
• Consent (Art. 6 (1) (a) GDPR) – The data subject has given their consent to the processing of their personal data for one or more specific purposes.
• Contractual performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR) – Processing is necessary for the performance of a contract to which the data subject is a party or for taking steps at the request of the data subject prior to entering into a contract.
• Legal obligation (Art. 6 (1) (c) GDPR) – Processing is necessary to fulfill a legal obligation to which the controller is subject.
• Protection of vital interests (Art. 6 (1) (d) GDPR) – Processing is necessary to protect the vital interests of the data subject or another natural person.
• Legitimate interests (Art. 6 (1) (f) GDPR) – Processing is necessary to protect the legitimate interests of the controller or a third party, unless the interests or fundamental rights and freedoms of the data subject which require protection of personal data prevail.
• Application procedure as a pre-contractual or contractual relationship (Art. 9 (2) (b) GDPR) – If, as part of the application procedure, special categories of personal data within the meaning of Art. 9 (1) GDPR (e.g. health data, such as severe disability or ethnic origin) are requested from applicants so that the controller or the data subject can exercise the rights arising from employment law and social security and social protection law and fulfill his or her obligations in this regard, their processing takes place in accordance with Art. 9 (2) (b) GDPR, in the case of the protection of vital interests of the applicants or other persons in accordance with Art. 9 (2) (c) GDPR or for the purposes of preventive healthcare or occupational medicine, for the assessment of the employee's ability to work, for medical diagnostics, care or treatment in the health or social sector or for the administration of systems and services in the health or social sector in accordance with Art. 9 (2) (h) GDPR. In the case of disclosure of special categories of data based on voluntary consent, their processing is based on Art. 9 (2) (a) GDPR.
We process personal data for the period necessary for the respective purpose(s). In the case of longer retention periods due to legal and other obligations to which we are subject, we restrict processing accordingly.
Relevant legal bases
In accordance with Art. 13 GDPR, we will inform you of the legal basis for our data processing. If the legal basis is not stated in the data protection declaration, the following applies: The legal basis for obtaining consent is Art. 6 (1) (a) and Art. 7 GDPR, the legal basis for processing to fulfill our services and implement contractual measures as well as answering inquiries is Art. 6 (1) (b) GDPR, the legal basis for processing to fulfill our legal obligations is Art. 6 (1) (c) GDPR, and the legal basis for processing to protect our legitimate interests is Art. 6 (1) (f) GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 (1) (d) GDPR serves as the legal basis.

Security Measures
We take appropriate technical and organizational measures in accordance with legal requirements, taking into account the state of the art, implementation costs, and the nature, scope, circumstances, and purposes of processing, as well as the varying probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, to ensure a level of protection appropriate to the risk.
These measures include, in particular, safeguarding the confidentiality, integrity, and availability of data by controlling physical and electronic access to the data, as well as the access, input, and transfer of data, ensuring its availability, and segregation. Furthermore, we have established procedures that ensure the exercise of data subjects' rights, the deletion of data, and responses to threats to data. Furthermore, we consider the protection of personal data right from the development and selection of hardware, software, and processes in accordance with the principle of data protection, through technology design, and through data protection-friendly default settings.
Transfer of personal data
As part of our processing of personal data, it may happen that the data is transferred to or disclosed to other bodies, companies, legally independent organizational units, or individuals. Recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content integrated into a website. In such cases, we comply with legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data that serve to protect your data.
Data processing in third countries
If we process data in a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)) or if the processing takes place as part of the use of third-party services or the disclosure or transfer of data to other individuals, bodies, or companies, this will only be done in accordance with legal requirements.
Subject to express consent or contractually or legally required transmission, we only process the data in third countries with a recognized level of data protection, contractual obligation through so-called standard protection clauses of the EU Commission, if certifications or binding internal data protection regulations are in place (Art. 44 to 49 GDPR, information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de).

Privacy Policy for Cookies
This website uses cookies. Cookies are text files that contain data from visited websites or domains and are stored by a browser on the user's computer. A cookie is primarily used to store information about a user during or after their visit to an online service. The stored information can include, for example, the language settings on a website, the login status, a shopping cart, or the location where a video was watched. The term "cookies" also includes other technologies that perform the same functions as cookies (e.g., when user information is stored using pseudonymous online identifiers, also known as "user IDs").
The following cookie types and functions are distinguished:
• Temporary cookies (also known as session cookies): Temporary cookies are deleted at the latest after a user has left an online service and closed their browser.
• Persistent cookies: Persistent cookies remain stored even after the browser is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. Likewise, the interests of users, which are used for reach measurement or marketing purposes, can be stored in such a cookie.
• First-party cookies: First-party cookies are set by us.
• Third-party cookies: Third-party cookies are primarily used by advertisers (so-called third parties) to process user information.
• Necessary (also: essential or absolutely necessary) cookies: Cookies can be absolutely necessary for the operation of a website (e.g., to save logins or other user inputs or for security reasons).
• Statistics, marketing, and personalization cookies: Cookies are also generally used for reach measurement and when a user's interests or behavior (e.g., viewing certain content, using functions, etc.) are saved in a user profile on individual websites. Such profiles are used, for example, to show users content that corresponds to their potential interests. This process is also referred to as "tracking," i.e., tracking the potential interests of users. If we use cookies or "tracking" technologies, we will inform you separately in our privacy policy or when obtaining your consent.
Notes on legal bases: The legal basis on which we process your personal data using cookies depends on whether we ask for your consent. If this applies and you consent to the use of cookies, the legal basis for processing your data is your declared consent. Otherwise, the data processed using cookies is processed on the basis of our legitimate interests (e.g., in the commercial operation of our online offering and its improvement) or if the use of cookies is necessary to fulfill our contractual obligations.
Storage period: Unless we provide you with explicit information about the storage period for permanent cookies (e.g., as part of a so-called cookie opt-in), please assume that the storage period can be up to two years.
General information on revocation and objection (opt-out): Depending on whether the processing is based on consent or legal permission, you have the option at any time to revoke your consent or to object to the processing of your data using cookie technologies (collectively referred to as "opt-out"). You can initially declare your objection using your browser settings, e.g., by deactivating the use of cookies (although this may also limit the functionality of our online offering). An objection to the use of cookies for online marketing purposes can also be declared using a variety of services, especially in the case of tracking, via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/. You can also obtain further objection information in the information about the service providers and cookies used.
Processing of cookie data based on consent: We use a cookie consent management process, within which users' consent to the use of cookies, or to the processing methods and providers specified in the cookie consent management process, can be obtained, managed, and revoked by users. The declaration of consent is stored, among other things.

This avoids having to repeat the query and allows for the ability to prove consent in accordance with legal requirements. Storage can occur on the server side and/or in a cookie (so-called opt-in cookie, or using comparable technologies) in order to assign consent to a user or their device. Subject to individual information about the providers of cookie management services, the following information applies: Consent can be stored for up to two years. A pseudonymous user identifier is created and stored along with the time of consent, information on the scope of the consent (e.g., which categories of cookies and/or service providers), as well as the browser, system, and device used.
• Types of data processed: Usage data (e.g., websites visited, interest in content, access times), meta/communication data (e.g., device information, IP addresses).
• Data subjects: Users (e.g., website visitors, users of online services).
• Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR), Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Privacy Policy for SSL/TLS Encryption
This website uses SSL/TLS encryption for security reasons and to protect the transmission of confidential content, such as the requests you send to us as the site operator. You can recognize an encrypted connection by the fact that the browser's address line changes from "http://" to "https://" and by the lock symbol in your browser's address bar.
If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
Data Transmission Security (without SSL)
Please note that data transmitted over an open network such as the Internet or an email service without SSL encryption can be viewed by anyone. You can recognize an unencrypted connection by the fact that the browser's address line displays "http://" and no lock symbol is displayed in your browser's address bar. Information transmitted over the Internet and content received online may be transmitted over third-party networks. We cannot guarantee the confidentiality of communications or documents transmitted over such open networks or third-party networks.
If you disclose personal information over an open network or third-party networks, you should be aware that your data may be lost or that third parties may potentially access this information and, consequently, collect and use the data without your consent. While individual data packets are often transmitted encrypted, the names of the sender and recipient are not. Even if the sender and recipient reside in the same country, data transmission over such networks often takes place without any controls, including through third countries, i.e., countries that do not offer the same level of data protection as your country of residence. We assume no responsibility for the security of your data during transmission over the Internet and disclaim any liability for direct or indirect losses. We ask you to use other means of communication if you consider this necessary or reasonable for security reasons.
Despite extensive technical and organizational security measures, data may be lost or intercepted and/or manipulated by unauthorized persons. We take appropriate technical and organizational security measures to prevent this within our system wherever possible. However, your computer is located outside the security area under our control. It is your responsibility as the user to inform yourself about the necessary security precautions and to take appropriate measures in this regard. As the website operator, we are not liable under any circumstances for damages that may arise from data loss or manipulation.
Data you enter in online forms may be passed on to commissioned third parties for the purpose of order processing, and may be viewed and processed by them.
Privacy Policy for Server Log Files
The provider of this website automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
• Browser type and version
• Operating system used
• Referrer URL
• Hostname of the accessing computer
• Time of the server request
This data cannot be assigned to specific individuals. This data is not merged with other data sources. We reserve the right to subsequently review this data if we become aware of concrete evidence of illegal use.

Third-Party Services
This website may use Google Maps to embed maps, Google Invisible reCAPTCHA to protect against bots and spam, and YouTube to embed videos.
These services, provided by the American company Google LLC, use cookies, among other things, and as a result, data is transferred to Google in the USA. We assume that no personal tracking occurs solely through the use of our website.
Google is committed to ensuring appropriate data protection in accordance with the US-European and US-Swiss Privacy Shield.
Further information can be found in Google's privacy policy.
Privacy Policy for Contact Form
If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing your inquiry and in case of follow-up questions. We will not share this data without your consent.
Privacy Policy for Newsletter Data
If you would like to receive the newsletter offered on this website, we require an email address from you as well as information that allows us to verify that you are the owner of the specified email address and that you agree to receive the newsletter. No further data is collected. We use this data exclusively to send the requested information and do not share it with third parties.
You can revoke your consent to the storage of your data, email address, and their use for sending the newsletter at any time, for example, via the "unsubscribe" link in the newsletter.
Privacy Policy for the Comment Function on this Website
For the comment function on this website, in addition to your comment, information about the time of creation of the comment, your email address, and, if you do not post anonymously, the username you have chosen will be stored.
Storage of the IP Address
Our comment function stores the IP addresses of users who post comments. Since we do not review comments on our site before they are published, we need this data to take action against the author in the event of legal violations such as insults or propaganda.
Subscribing to Comments
As a user of the site, you can subscribe to comments after registering. You will receive a confirmation email to verify that you are the owner of the provided email address. You can unsubscribe from this feature at any time using a link in the information emails.

Rights of Data Subjects
Right to Confirmation
Every data subject has the right to request confirmation from the website operator as to whether personal data concerning them is being processed. If you wish to exercise this right of confirmation, you can contact the Data Protection Officer at any time.
Right to Information
Every data subject whose personal data is being processed has the right to obtain from the website operator, free of charge, information about the personal data stored about them and a copy of this information at any time. Furthermore, the following information may be provided, if applicable:
• The purposes of the processing
• The categories of personal data being processed
• The recipients to whom the personal data have been or will be disclosed
• Where possible, the planned duration for which the personal data will be stored, or, if not possible, the criteria used to determine that duration
• The existence of a right to request from the controller rectification or erasure of personal data concerning them or restriction of processing of such data or to object to such processing
• The existence of a right to lodge a complaint with a supervisory authority
• If the personal data are not collected from the data subject: All available information on the origin of the data
Furthermore, the data subject has the right to obtain information as to whether personal data has been transferred to a third country or to an international organization. If this is the case, the data subject also has the right to receive information about the appropriate safeguards in connection with the transfer.
If you wish to exercise this right of information, you can contact our Data Protection Officer at any time.
Right to rectification
Any person affected by the processing of personal data has the right to request the immediate rectification of inaccurate personal data concerning them. Furthermore, the data subject has the right, taking into account the purposes of the processing, to request the completion of incomplete personal data – also by means of a supplementary statement.
If you wish to exercise this right to rectification, you can contact our Data Protection Officer at any time.
Right to erasure (right to be forgotten)
Any person affected by the processing of personal data has the right to request the controller of this website to erase the personal data concerning them immediately, provided that one of the following reasons applies and processing is not necessary:
• The personal data were collected or otherwise processed for purposes for which they are no longer necessary
• The data subject withdraws their consent on which the processing was based and there is no other legal basis for the processing
• The data subject objects to processing for reasons related to their particular situation and there are no overriding legitimate grounds for the processing, or in the case of direct marketing and related profiling, the data subject objects to processing
• The personal data were processed unlawfully
• The erasure of the personal data is necessary to fulfill a legal obligation under Union or Member State law to which the controller is subject
• The personal data were collected in relation to information society services offered directly to a child were collected
If one of the above reasons applies and you wish to request the deletion of personal data stored by the operator of this website, you can contact our data protection officer at any time. The data protection officer of this website will ensure that the deletion request is complied with immediately.
Right to restriction of processing
Any person affected by the processing of personal data has the right to request the controller of this website to restrict processing if one of the following conditions is met:
• The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data
• The processing is unlawful, the data subject opposes the deletion of the personal data and instead requests the restriction of the use of the personal data Data
• The controller no longer needs the personal data for the purposes of the processing, but the data subject requires it to assert, exercise, or defend legal claims.
• The data subject has objected to processing for reasons related to his or her particular situation, and it has not yet been determined whether the legitimate reasons of the controller override those of the data subject.
If one of the above-mentioned conditions is met, you may request the restriction of personal data stored by the operator of this website, you can contact our data protection officer at any time. The data protection officer of this website will arrange for the restriction of processing.

Right to data portability
Every person affected by the processing of personal data has the right to receive the personal data concerning them in a structured, common, and machine-readable format. They also have the right to have these data transmitted to another controller if the legal requirements are met.
Furthermore, the data subject has the right to have the personal data transmitted directly from one controller to another, where technically feasible and provided that this does not adversely affect the rights and freedoms of others.
To assert their right to data portability, you can contact the data protection officer appointed by the operator of this website at any time.
Right to object
Every person affected by the processing of personal data has the right to object at any time to the processing of personal data concerning them for reasons arising from their particular situation.
In the event of an objection, the operator of this website will no longer process the personal data unless we can demonstrate compelling legitimate grounds for the processing that override the interests, rights, and freedoms of the data subject, or if the processing serves to assert, exercise, or defend legal claims.
To exercise the right of objection, you can contact the data protection officer of this website directly.
Right to withdraw consent under data protection law
Any person affected by the processing of personal data has the right to withdraw their consent to the processing of personal data at any time.
If you wish to exercise your right to withdraw consent, you can contact our data protection officer at any time.
Data protection declaration for objection to advertising emails
The use of contact data published as part of the imprint obligation to send unsolicited advertising and information materials is hereby prohibited. The operators of the website expressly reserve the right to take legal action in the event of unsolicited advertising information being sent, for example through spam emails.
Paid Services
To provide paid services, we request additional data, such as payment details, in order to process your order. We store this data in our systems until the statutory retention periods have expired.
Use of Google Maps
This website uses Google Maps. This allows us to display interactive maps directly on the website and enables you to conveniently use the map function. When you visit the website, Google receives the information that you have accessed the corresponding subpage of our website. This occurs regardless of whether Google provides a user account through which you are logged in or whether no user account exists. If you are logged in to Google, your data will be directly assigned to your account. If you do not wish to be assigned to your Google profile, you must log out before activating the button. Google stores your data as user profiles and uses them for the purposes of advertising, market research, and/or tailoring its website to meet your needs. Such an evaluation is carried out, in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles; you must contact Google to exercise this right. Further information on the purpose and scope of data collection and processing by Google, as well as further information on your rights in this regard and setting options for protecting your privacy, can be found at: www.google.de/intl/de/policies/privacy.
Google Ads
This website uses Google Conversion Tracking. If you have reached our website via an ad placed by Google, Google Ads will place a cookie on your computer. The conversion tracking cookie is set when a user clicks on an ad placed by Google. These cookies expire after 30 days and are not used for personal identification. If the user visits certain pages of our website and the cookie has not yet expired, we and Google can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Ads customers. The data obtained using the conversion cookie

This information is used to compile conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.
If you do not wish to participate in tracking, you can refuse the setting of a cookie required for this purpose – for example, by setting your browser to generally deactivate the automatic setting of cookies or by setting your browser to block cookies from the domain "googleleadservices.com".
Please note that you must not delete the opt-out cookies as long as you do not wish to have measurement data recorded. If you have deleted all your cookies in your browser, you must set the respective opt-out cookie again.
Use of Google Remarketing
This website uses the remarketing function of Google Inc. This function is used to present interest-based advertisements to website visitors within the Google advertising network. A so-called "cookie" is stored in the website visitor's browser, which makes it possible to recognize the visitor when they visit websites that belong to the Google advertising network. On these pages, the visitor may be presented with advertisements related to content that the visitor has previously viewed on websites that use Google's remarketing function.
According to Google, no personal data is collected during this process. If you do not wish to use Google's remarketing function, you can generally deactivate it by making the appropriate settings at http://www.google.com/settings/ads. Alternatively, you can deactivate the use of cookies for interest-based advertising via the Advertising Network Initiative by following the instructions at http://www.networkadvertising.org/managing/opt_out.asp.

Use of Google reCAPTCHA
We use "Google reCAPTCHA" (hereinafter "reCAPTCHA") on our websites. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter "Google." reCAPTCHA is designed to verify whether data entered on our websites (e.g., in a contact form) is entered by a human or by an automated program. To do so, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g., IP address, length of time the website visitor spends on the website, or mouse movements made by the user). The data collected during the analysis is forwarded to Google. The reCAPTCHA analyses run entirely in the background. Website visitors are not informed that an analysis is taking place.
Data processing is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in protecting its web offerings from abusive automated spying and SPAM. Further information on Google reCAPTCHA and Google's privacy policy can be found at the following links: https://www.google.com/intl/de/policies/privacy/ and https://policies.google.com/terms?hl=de.

Google Analytics Privacy Policy
This website uses Google Analytics, a web analysis service provided by Google Ireland Limited. If the data controller on this website is located outside the European Economic Area or Switzerland, Google Analytics data processing is carried out by Google LLC. Google LLC and Google Ireland Limited are hereinafter referred to as "Google."
Using the statistics obtained, we can improve our offerings and make them more interesting for you as a user. This website also uses Google Analytics for cross-device analysis of visitor flows, which is carried out using a user ID. If you have a Google user account, you can deactivate the cross-device analysis of your usage in the settings under "My Data," "Personal Data."
The legal basis for the use of Google Analytics is Art. 6 (1) (f) GDPR. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. We would like to point out that on this website, Google Analytics has been extended with the code "_anonymizeIp();" to ensure anonymized collection of IP addresses. This means that IP addresses are shortened and processed further, thus preventing any personal reference. If the data collected about you is personally identifiable, this is immediately excluded and the personal data is deleted immediately.
Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide the website operator with other services relating to website activity and internet usage.
Google Analytics uses cookies. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. You can prevent cookies from being saved by setting your browser software accordingly; however, we would like to point out that if you do this, you may not be able to use all of the functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link: Disable Google Analytics.
You can also prevent the use of Google Analytics by clicking on this link: Disable Google Analytics. This will store an opt-out cookie on your data storage device, which prevents Google Analytics from processing personal data. Please note that if you delete all cookies on your device, these opt-out cookies will also be deleted, meaning you will need to set the opt-out cookies again if you wish to continue to prevent this form of data collection. The opt-out cookies are set per browser and computer/device and must therefore be activated separately for each browser, computer, or other device.

Privacy Policy for Google AdSense
We use Google AdSense on this website. This is a Advertising program from Google Inc. In Europe, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services. With Google AdSense, we can display advertisements on this website that are relevant to our topic.
Google AdSense uses cookies to display ads relevant to users, improve campaign performance reports, or to prevent a user from seeing the same ads multiple times. Google uses a cookie ID to record which ads are displayed in which browser and can thus prevent them from being displayed multiple times. Furthermore, Google AdSense can use cookie IDs to record so-called conversions related to ad requests. This is the case, for example, when a user sees a Google Ads ad and later visits the advertiser's website using the same browser and makes a purchase there. According to Google, Google Ads cookies do not contain any personal information.
Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. By integrating Google Ads, Google receives the information that you have accessed the corresponding part of our website or clicked on one of our ads. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that Google will obtain and store your IP address.You can prevent participation in this tracking process in various ways:
a. by setting your browser software accordingly. In particular, blocking third-party cookies will prevent you from receiving ads from third-party providers;
b. by deactivating cookies for conversion tracking by setting your browser to block cookies from the domain "www.googleadservices.com" (https://adssettings.google.com). This setting will be deleted when you delete your cookies;
c. By deactivating interest-based ads from providers who are part of the "About Ads" self-regulation campaign via the link https://www.aboutads.info/choices. This setting will be deleted if you delete your cookies;

D. By permanently deactivating this setting in your Firefox, Internet Explorer, or Google Chrome browsers via the link https://www.google.com/settings/ads/plugin. Please note that in this case, you may not be able to fully use all the functions of this service.

The legal basis for processing your data is a balancing of interests, according to which there are no overriding opposing interests on your part that conflict with the processing of your personal data as described above (Art. 6 (1) (f) GDPR). Further information about Google Ads from Google can be found at https://ads.google.com/intl/de_DE/home/, as well as general information about data protection at Google: https://www.google.de/intl/de/policies/privacy. Alternatively, you can visit the Network Advertising Initiative (NAI) website at https://www.networkadvertising.org.

Privacy Policy for the Use of Google Web Fonts
This website uses so-called web fonts provided by Google for the consistent display of fonts. When you visit a page, your browser loads the required web fonts into your browser cache to display text and fonts correctly. If your browser does not support web fonts, a standard font from your computer will be used.
Further information about Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://www.google.com/policies/privacy/
Google Tag Manager
Google Tag Manager is a solution that allows us to manage so-called website tags via an interface and thus integrate Google Analytics and other Google marketing services into our online offering. The Tag Manager itself, which implements the tags, does not process any personal data of users. With regard to the processing of personal data of users, please refer to the following information on Google services. Terms of Use: https://www.google.com/intl/de/tagmanager/use-policy.html.
Privacy Policy for Facebook
This website uses features from Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. When you visit our pages with Facebook plug-ins, a connection is established between your browser and the Facebook servers. This transfers data to Facebook. If you have a Facebook account, this data can be linked to your Facebook account. If you do not wish to associate this data with your Facebook account, please log out of Facebook before visiting our page. Interactions, in particular using a comment function or clicking a "Like" or "Share" button, are also transmitted to Facebook. You can learn more at https://de-de.facebook.com/about/privacy.
Privacy Policy for Twitter
This website uses features from Twitter, Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA. When you visit our pages with Twitter plug-ins, a connection is established between your browser and the Twitter servers. This process already transfers data to Twitter. If you have a Twitter account, this data can be linked to your Twitter account. If you do not wish this data to be associated with your Twitter account, please log out of Twitter before visiting our page. Interactions, in particular clicking a "Retweet" button, are also transmitted to Twitter. You can learn more at https://twitter.com/privacy.
Instagram Privacy Policy
Our website incorporates functions of the Instagram service. These functions are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. If you are logged into your Instagram account, you can link the content of our pages to your Instagram profile by clicking the Instagram button. This allows Instagram to associate your visit to our pages with your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Instagram.
Further information can be found in Instagram's privacy policy: http://instagram.com/about/legal/privacy/
Privacy Policy for LinkedIn
We use the marketing services of the social network LinkedIn, operated by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland ("LinkedIn"), on our website.
These use cookies, i.e., text files stored on your computer. This enables us to analyze your use of the website. For example, we can measure the success of our ads and show users products in which they were previously interested.
This collects, for example, information about the operating system, the browser, the website you previously visited (referrer URL), which websites the user visited, which offers the user clicked on, and the date and time of your visit to our website.
The information generated by the cookie about your use of this website is transmitted pseudonymously to a LinkedIn server in the USA and stored there. LinkedIn does not store the name or email address of the respective user. The above-mentioned data is only assigned to the person for whom the cookie was created. This does not apply if the user has permitted LinkedIn processing without pseudonymization or has a LinkedIn account.
You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. The use of your data You can also opt out directly from LinkedIn: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
We use LinkedIn Analytics to analyze and regularly improve the use of our website. Using the statistics obtained, we can improve our offering and make it more interesting for you as a user. All LinkedIn companies have accepted the standard contractual clauses to ensure that the data transfer to the USA and Singapore necessary for the development, implementation, and maintenance of the services takes place lawfully. If we ask users for consent, the legal basis for processing is Art. 6 (1) (a) GDPR. Otherwise, the legal basis for using LinkedIn Analytics is Art. 6 (1) (f) GDPR.
Information from the third-party provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; User Agreement and Privacy Policy.

Pinterest Privacy Policy
On this website, we use social plugins from the social network Pinterest, which is operated by Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103-490, USA ("Pinterest"). When you visit a page containing such a plugin, your browser establishes a direct connection to the Pinterest servers. The plugin transmits log data to the Pinterest server in the USA. This log data may include your IP address, the address of the websites visited that also contain Pinterest features, the type and settings of the browser, the date and time of the request, your use of Pinterest, and cookies.
Further information on the purpose, scope, and further processing and use of data by Pinterest, as well as your rights and options for protecting your privacy, can be found in Pinterest's privacy policy: https://about.pinterest.com/de/privacy-policy
SoundCloud Privacy Policy
This website may integrate plug-ins from the social network SoundCloud (SoundCloud Limited, Berners House, 47-48 Berners Street, London W1T 3NF, United Kingdom). You can recognize the SoundCloud plug-ins by the SoundCloud logo on the relevant pages.
When you visit our pages, a direct connection is established between your browser and the SoundCloud server after activating the plug-in. SoundCloud thus receives the information that you have visited our site using your IP address. If you click the "Like" or "Share" button while logged into your SoundCloud user account, you can link and/or share the content of our pages with your SoundCloud profile. This allows SoundCloud to associate your visit to our pages with your user account. Please note that, as the provider of these pages, we have no knowledge of the content of the transmitted data or its use by SoundCloud. Further information can be found in SoundCloud's privacy policy at: https://soundcloud.com/pages/privacy
If you do not want SoundCloud to associate your visit to our pages with your SoundCloud user account, please log out of your SoundCloud user account before activating content from the SoundCloud plugin.
Privacy Policy for Tumblr
This website uses buttons from the Tumblr service. The provider is Tumblr, Inc., 35 East 21st St, 10th Floor, New York, NY 10010, USA. These buttons allow you to share a post or page on Tumblr or to follow the provider on Tumblr. When you visit one of our websites with a Tumblr button, your browser establishes a direct connection to Tumblr's servers. We have no influence on the amount of data that Tumblr collects and transmits using this plugin. Currently, the user's IP address and the URL of the respective website are transmitted.
Further information can be found in Tumblr's privacy policy at: https://www.tumblr.com/policy/de/privacy.
External payment service providers
This website uses external payment service providers through whose platforms users and we can conduct payment transactions. For example, via
• PostFinance (https://www.postfinance.ch/de/detail/rechtliches-barrierefreiheit.html)
• Visa (https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html)
• Mastercard (https://www.mastercard.ch/de-ch/datenschutz.html)
• American Express (https://www.americanexpress.com/de/legal/online-datenschutzerklarung.html)
• PayPal (https://www.paypal.com/de/webapps/mpp/ua/privacy-full)
• Bexio AG (https://www.bexio.com/de-CH/datenschutz)
• Payrexx AG (https://www.payrexx.ch/site/assets/files/2592/datenschutzerklaerung.pdf)
• Apple Pay (https://support.apple.com/de-ch/ht203027)
• Stripe (https://stripe.com/ch/privacy)
• Klarna (https://www.klarna.com/de/datenschutz/)
• Skrill (https://www.skrill.com/de/fusszeile/datenschutzrichtlinie/)
• Giropay (https://www.giropay.de/rechtliches/datenschutzerklaerung) etc.
In the context of fulfilling contracts, we use payment service providers on the basis of the Swiss Data Protection Ordinance and, where necessary, Art. 6 (1) (b) of the EU GDPR. Furthermore, we use external payment service providers on the basis of our legitimate interests in accordance with the Swiss Data Protection Ordinance and, where necessary, Art. 6 (1) (f) of the EU GDPR in order to offer our users effective and secure payment options.
The data processed by the payment service providers includes inventory data, such as name and address, bank details, such as account numbers or credit card numbers, passwords, TANs and checksums, as well as contract, amount, and recipient-related information. This information is required to process the transactions. However, the data entered is only used by the The payment service provider processes and stores the data. We, as the operator, do not receive any information about your (bank) account or credit card, but only information regarding the confirmation (acceptance) or rejection of the payment. Under certain circumstances, the payment service provider may transmit the data to credit agencies. This transmission is for the purpose of identity and credit checks. For this purpose, we refer to the terms and conditions and privacy policy of the payment service provider.

The terms and conditions and privacy policy of the respective payment service provider apply to payment transactions. These can be accessed within the respective website or transaction applications. We also refer to these for further information and to assert your rights of withdrawal, information, and other data subjects.

Newsletter – Mailchimp
The newsletter is sent via the mailing service provider 'MailChimp,' a newsletter distribution platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. You can view the mailing service provider's privacy policy here. The Rocket Science Group LLC d/b/a MailChimp is certified under the Privacy Shield Agreement and thus guarantees compliance with European data protection standards (Privacy Shield). The shipping service provider is used on the basis of our legitimate interests pursuant to Art. 6 (1) (f) GDPR and a data processing agreement pursuant to Art. 28 (3) (1) GDPR.
The shipping service provider may use recipient data in pseudonymous form, i.e., without assignment to a user, to optimize or improve its own services, e.g., for the technical optimization of the delivery and presentation of the newsletter or for statistical purposes. However, the shipping service provider does not use the data of our newsletter recipients to contact them directly or to pass the data on to third parties.
Newsletter via WhatsApp
You can also receive our free newsletter via the instant messaging service WhatsApp. WhatsApp is a service provided by WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, a subsidiary of WhatsApp Inc., 1601 Willow Road, Menlo Park, California 94025, USA, both hereinafter referred to as "WhatsApp." Some user data is processed on WhatsApp servers in the USA.
Through certification under the EU-US Privacy Shield, WhatsApp guarantees that EU data protection regulations are also adhered to when processing data in the USA. WhatsApp also offers additional data protection information.
To receive our newsletter via WhatsApp, you need a WhatsApp user account. Details about which data WhatsApp collects during registration can be found in the aforementioned WhatsApp data protection information.
If you then subscribe to our newsletter via WhatsApp, the mobile phone number you entered during the registration process will be processed by WhatsApp. Your IP address and the date and time of your registration will also be saved. As part of the further registration process, your consent to receive the newsletter will be obtained, the content will be described in detail, and reference will be made to this privacy policy.
The legal basis for sending the newsletter and the analysis is Art. 6 (1) (a) GDPR.
You can revoke your consent to receive the newsletter at any time with immediate effect in accordance with Art. 7 (3) GDPR. To do so, you simply need to notify us of your revocation. You can also block newsletter receipt by adjusting the WhatsApp settings on your device.
Active Campaign
This website uses the services of Active Campaign to send newsletters. The provider is the US provider ActiveCampaign, LLC, 150 N. Michigan Ave Suite 1230, Chicago, IL, USA.
Active Campaign is a service that, among other things, can be used to organize and analyze the sending of newsletters. If you enter data for the purpose of subscribing to the newsletter (e.g., your email address), this data will be stored on Active Campaign's servers in the USA.
Active Campaign is certified under the EU-US Privacy Shield. The Privacy Shield is an agreement between the European Union (EU) and the United States designed to ensure compliance with European data protection standards in the United States.

With the help of Active Campaign, we can analyze our newsletter campaigns. When you open an email sent with Active Campaign, a file contained in the email (a so-called web beacon) connects to Active Campaign's servers in the United States. This allows us to determine whether a newsletter message has been opened and which links have been clicked. Technical information is also collected.

st (e.g., time of retrieval, IP address, browser type, and operating system). This information cannot be assigned to the respective newsletter recipient. It is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better tailor future newsletters to the interests of the recipients.
If you do not want to be analyzed by Active Campaign, you must unsubscribe from the newsletter. We provide a corresponding link in every newsletter message for this purpose. You can also unsubscribe from the newsletter directly on our website.
Data processing is based on your consent (Art. 6 (1) (a) GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.
The data you provide to us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from both our servers and the Active Campaign servers after you unsubscribe from the newsletter. Data stored with us for other purposes (e.g., email addresses for the member area) remains unaffected.
For more information, see Active Campaign's privacy policy at: https://www.activecampaign.com/privacy-policy/.
Link to Privacy Shield certification: https://www.privacyshield.gov.
Conclusion of a Data Processing Agreement
We have entered into a so-called "Data Processing Agreement" with Active Campaign, in which we oblige Active Campaign to protect our customers' data and not to share it with third parties.
Wufoo Form Service
We use the Wufoo form service. This process processes and stores the content you enter into a contact form. Depending on the contact form, this content may include the following: company, name, email address, telephone number, preferred supplier, invoice number, credit card details, etc. The content is only processed and stored when you submit a form. You can find more information about Wufoo's privacy policy here: wufoo.com/privacy/
Use of Adobe Fonts
We use Adobe Fonts for the visual design of our website. Adobe Fonts is a service provided by Adobe Systems Incorporated, 345 Park Avenue, San Jose, CA 95110-2704, USA (Adobe), which grants us access to a font library. To integrate the fonts we use, your browser must establish a connection to an Adobe server in the USA and download the font required for our website. This allows Adobe to receive the information that our website was accessed from your IP address. For more information about Adobe Fonts, please see Adobe's privacy policy, which you can access here: Adobe Fonts
Use of Fonts.com
This website uses Fonts.com, a font visualization service provided by Monotype Imaging Holdings Inc., which allows this website to embed corresponding content on its pages. Personal data collected: Usage data and various data types, as described in the service's privacy policy. Place of processing: United States of America (USA); Privacy Policy
Audio and video conferencing
We use audio and video conferencing services to communicate with our users and other individuals. In particular, we can use them to conduct audio and video conferences, virtual meetings, and training sessions such as webinars.
We only use services that ensure adequate data protection. In addition to this privacy policy, any terms and conditions of the services used, such as terms of use or privacy policies, also apply.
We use Zoom, a service provided by the American company Zoom Video Communications Inc. Zoom also grants users in Switzerland the rights under the European General Data Protection Regulation (GDPR). Further information on the nature, scope, and purpose of data processing can be found in Zoom's privacy policy and on the "Legal Provisions and Data Protection" page.
YouTube Privacy Policy
Functions of the "YouTube" service are integrated into this website. YouTube is owned by Google Ireland Limited, a company incorporated and operated under Irish law with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland, which operates the services in the European Economic Area and Switzerland.
Your legal agreement with YouTube consists of the terms and conditions available at the following link: https://www.youtube.com/static?gl=de&template=terms&hl=de. These terms constitute a legal This is a binding agreement between you and YouTube regarding the use of the services. Google's privacy policy explains how YouTube handles your personal data and protects your data when you use the service.
Privacy Policy for Vimeo
This website incorporates plug-ins from the video portal Vimeo, operated by Vimeo, LLC, 555 West 18th Street, New York, New York 10011, USA. Each time you visit a page that offers one or more Vimeo video clips, a direct connection is established between your browser and a Vimeo server in the USA. Information about your visit and your IP address is stored there. Interactions with the Vimeo plug-ins (e.g., clicking the start button) also transmit this information to Vimeo and store it there. The privacy policy for Vimeo, with further information on the collection and use of your data by Vimeo, can be found in Vimeo's privacy policy.
If you have a Vimeo user account and do not want Vimeo to collect data about you through this website and link it to your member data stored on Vimeo, you must log out of Vimeo before visiting this website.

In addition, Vimeo calls the Google Analytics tracker via an iFrame in which the video is called. This is Vimeo's own tracking feature, to which we have no access. You can prevent tracking by Google Analytics by using the deactivation tools that Google offers for some internet browsers. You can also prevent Google from collecting the data generated by Google Analytics and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link:
https://tools.google.com/dlpage/gaoptout?hl=de
Amazon Affiliate Program
Based on our legitimate interests within the meaning of Art. 6 (1) (f) GDPR, we participate in the Amazon EU Affiliate Program, which was designed to provide a medium for websites through which advertising costs can be earned by placing advertisements and links to Amazon (affiliate system). As an Amazon affiliate, we earn money from qualified purchases.
Amazon uses cookies to track the origin of orders. Among other things, Amazon can recognize that you clicked on the affiliate link on our website and subsequently purchased a product from Amazon.
Further information on Amazon's data usage and options for opting out can be found in the company's privacy policy at the following link: https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010.
Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or one of its affiliated companies.
Booking.com Affiliate Program
Based on our legitimate interests within the meaning of Art. 6 (1) (f) GDPR, we participate in the Booking.com Affiliate Program, which was designed to provide a medium for websites through which advertising costs can be earned by placing advertisements and links to Booking.com (affiliate system). As a Booking.com affiliate, we earn from qualified bookings.
Booking.com uses cookies to track the origin of the booking. Among other things, Booking.com can recognize that you clicked on the affiliate link on our website and subsequently made a booking with Booking.com.
Further information on data usage by Booking.com and options for opting out can be found in the company's privacy policy at the following link: https://www.booking.com/content/privacy.de.html.
Order processing in the online shop with a customer account
We process our customers' data in accordance with the federal data protection regulations (Data Protection Act, DSG) and the EU GDPR as part of the ordering process in our online shop to enable them to select and order the selected products and services, as well as to pay for them and deliver them or execute them.
The data processed includes master data (inventory data), communication data, contract data, payment data, and the persons affected by the processing include our customers, interested parties, and other business partners. The processing is carried out for the purpose of providing contractual services within the scope of operating an online shop, billing, delivery, and customer services. We use session cookies, e.g., to store the shopping cart contents, and permanent cookies, e.g., to store the login status.
The processing is carried out on the basis of Art. 6 (1) (b) (execution of order processes) and (c) (legally required archiving)The information marked as required is necessary for the establishment and fulfillment of the contract. We only disclose data to third parties in the context of delivery, payment, or within the scope of legal permissions and obligations. The data will only be processed in third countries if this is necessary to fulfill the contract (e.g., at the customer's request during delivery or payment).
Users can optionally create a user account, in particular, through which they can view their orders. The required mandatory information is communicated to users during registration. User accounts are not public and cannot be indexed by search engines, e.g., Google. If users cancel their user account, their data will be deleted with regard to the user account, subject to retention being necessary for commercial or tax law reasons in accordance with Art. 6 (1) (c) GDPR. Information in the customer account remains until it is deleted and subsequently archived in the event of a legal obligation. It is the responsibility of the user to back up their data before the end of the contract if the contract is terminated.
During registration and subsequent registrations, as well as when using our online services, we store the IP address and the time of each user action. This storage is based on our legitimate interests, as well as the user's interest in protecting against misuse and other unauthorized use. This data will generally not be passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Art. 6 (1) (c) GDPR.
Deletion occurs after the expiration of statutory warranty and similar obligations; the necessity of retaining the data is reviewed at irregular intervals. In the case of statutory archiving obligations, deletion occurs after their expiration.
Agency Services
We process our customers' data in accordance with the federal data protection regulations (Data Protection Act, DSG) and the EU GDPR within the scope of our contractual services.
We process inventory data (e.g., customer master data such as names or addresses), contact data (e.g., email, telephone numbers), content data (e.g., text entries, etc.), contract data (e.g., subject matter of the contract, term), payment data (e.g., bank details, payment history), usage and metadata (e.g., in the context of evaluating and measuring the success of marketing measures). Those affected include our customers, interested parties and their customers, users, website visitors or employees, as well as third parties. The purpose of the processing is to provide contractual services, billing, and our customer service. The legal basis for the processing is Art. 6 (1) (b) GDPR (contractual services) and Art. 6 (1) (f) GDPR (analysis, statistics, optimization, security measures). We process data that is necessary to establish and fulfill the contractual services and indicate the necessity of providing it. Disclosure to external parties only occurs if it is required within the scope of an order. When processing the data provided to us as part of an order, we act in accordance with the client's instructions and the statutory requirements for order processing pursuant to Art. 28 GDPR and do not process the data for any purposes other than those specified in the order.
We delete the data after statutory warranty and similar obligations have expired. The necessity of retaining the data is reviewed at irregular intervals. In the case of statutory archiving obligations, deletion occurs after their expiration. In the case of data disclosed to us by the client as part of an order, we delete the data in accordance with the terms of the order, generally after the end of the order.
Brokerage Services
We process the data of our customers, clients, and interested parties (collectively referred to as "customers") in accordance with the federal data protection regulations (Data Protection Act, DSG) and the EU GDPR in accordance with Art. 6 (1) (b) GDPR in order to provide them with our contractual or pre-contractual services. The data processed, the type, scope, purpose, and necessity of their processing are determined by the underlying order. This generally includes customer inventory and master data (name, address, etc.), as well as contact details (email address, telephone, etc.), contract data (content of the order, fees, terms, information on the brokered companies/insurers/services), and payment data (commissions, payment history, etc.). We may also process information on the characteristics and circumstances of persons or items belonging to them.n if this is part of the subject matter of our contract. This may include, for example, information about personal circumstances, mobile or immobile assets.
Within the scope of our contract, it may also be necessary for us to process special categories of data in accordance with Art. 9 (1) GDPR, in particular information about a person's health. For this purpose, we will obtain the customer's express consent, if necessary, in accordance with Art. 6 (1) (a), Art. 7, and Art. 9 (2) (a) GDPR.
If required for contract fulfillment or by law, we will disclose or transmit customer data within the scope of coverage inquiries, conclusion and settlement of contracts, data to providers of the brokered services/objects, insurers, reinsurers, broker pools, technical service providers, other service providers, such as cooperating associations, as well as financial service providers, credit institutions and investment companies, as well as social insurance providers, tax authorities, tax advisors, legal advisors, auditors, insurance ombudsmen, and the Swiss Financial Market Supervisory Authority (FINMA) or the Federal Financial Supervisory Authority (BaFin). We may also engage subcontractors, such as sub-brokers. We will obtain customer consent if this is required for disclosure/transmission (which may be the case, for example, in the case of special categories of data pursuant to Art. 9 GDPR).
Data will be deleted after expiration of statutory warranty and similar obligations, whereby the necessity of retaining the data will be reviewed at irregular intervals. Otherwise, statutory retention periods apply. In the case of statutory archiving obligations, data will be deleted after their expiration.
Contractual Services
We process data of our contractual and business partners, e.g., customers and interested parties (collectively referred to as "contractual partners"), within the framework of contractual and comparable legal relationships, as well as related measures and within the framework of communication with the contractual partners (or pre-contractually), e.g., to answer inquiries.
We process this data to fulfill our contractual obligations, to protect our rights, and for the purposes of the administrative tasks associated with this information, as well as for business organization. Within the framework of applicable law, we only disclose the data of contractual partners to third parties to the extent necessary for the aforementioned purposes or to fulfill legal obligations, or with the consent of the data subjects (e.g., to participating telecommunications, transport, and other auxiliary services, as well as subcontractors, banks, tax and legal advisors, payment service providers, or tax authorities). Contractual partners will be informed about further forms of processing, e.g., for marketing purposes, within the framework of this privacy policy.
We will inform contractual partners which data is required for the aforementioned purposes before or during data collection, e.g., in online forms, by special marking (e.g., colors) or symbols (e.g., asterisks, etc.), or personally.
We delete the data after the expiration of statutory warranty and similar obligations, i.e., generally after 4 years, unless the data is stored in a customer account, e.g., for as long as it must be retained for legal archiving reasons (e.g., for tax purposes, usually 10 years). We delete data disclosed to us by the contractual partner as part of an order in accordance with the specifications of the order, generally after the end of the order.
To the extent that we use third-party providers or platforms to provide our services, the terms and conditions and privacy policies of the respective third-party providers or platforms apply to the relationship between the users and the providers.
Customer account: Contracting parties can create an account within our online offering (e.g., customer or user account, "customer account" for short). If registration of a customer account is required, contracting parties will be informed of this, as well as of the information required for registration. Customer accounts are not public and cannot be indexed by search engines. During registration, as well as subsequent logins and use of the customer account, we store the customer's IP addresses along with the access times in order to verify registration and prevent any misuse of the customer account.

If customers cancel their customer account, the data relating to the customer account will be deleted, unless retention is required for legal reasons. It is the customer's responsibility to back up their data upon cancellation of the customer account.

Analysis and market research:
...For business reasons and in order to identify market trends and the wishes of contractual partners and users, we analyze the data available to us on business transactions, contracts, inquiries, etc., whereby the group of data subjects may include contractual partners, interested parties, customers, visitors, and users of our online offering.
The analyses are carried out for the purpose of business evaluations, marketing, and market research (e.g., to determine customer groups with different characteristics). In doing so, we may, where available, consider the profiles of registered users, including their information, e.g., regarding services used. The analyses serve us solely and are not disclosed externally, unless they are anonymous analyses with summarized, i.e., anonymized values. Furthermore, we respect the privacy of users and process the data for analysis purposes pseudonymously and, where feasible, anonymously (e.g., as summarized data).
Shop and e-commerce: We process our customers' data to enable them to select, purchase, or order the selected products, goods, and related services, as well as to pay for and deliver them or execute them. If necessary to execute an order, we use service providers, in particular postal, freight forwarding, and shipping companies, to carry out delivery or execution for our customers. We use the services of banks and payment service providers to process payment transactions. The required information is marked as such within the order or similar purchase process and includes the information required for delivery, provision, and billing, as well as contact information for any follow-up inquiries.
Agency services: We process our customers' data as part of our contractual services, which may include, for example, conceptual and strategic consulting, campaign planning, software and design development/consulting or maintenance, implementation of campaigns and processes, handling, server administration, data analysis/consulting services, and training services.
Administration, Financial Accounting, Office Organization, Contact Management
We process data in accordance with the federal data protection regulations (Data Protection Act, DSG) and the EU GDPR for administrative tasks, as well as for organizing our operations, financial accounting, and complying with legal obligations, such as archiving. In doing so, we process the same data that we process in the context of providing our contractual services. The processing bases are Art. 6 (1) (c) GDPR and Art. 6 (1) (f) GDPR. Customers, interested parties, business partners, and website visitors are affected by the processing. The purpose of and our interest in the processing lies in administration, financial accounting, office organization, and data archiving – tasks that serve to maintain our business activities, perform our tasks, and provide our services. The deletion of data with regard to contractual services and contractual communication corresponds to the information specified in these processing activities.
We disclose or transmit data to tax authorities, consultants such as tax advisors or auditors, as well as other fee-based agencies and payment service providers.
Furthermore, based on our business interests, we store information on suppliers, event organizers, and other business partners, e.g., for the purpose of later contact. We generally store this predominantly business-related data permanently.
Provision of our services in accordance with our statutes
We process the data of our members, supporters, interested parties, customers, or other persons in accordance with the federal data protection regulations (Data Protection Act, DSG) and the EU GDPR in accordance with Art. 6 (1) (b) GDPR, provided that we offer them contractual services or act within the framework of an existing business relationship, e.g., with members, or are ourselves recipients of services and donations. Furthermore, we process the data of data subjects in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interests, e.g., when it concerns administrative tasks or public relations work.
The data processed, the type, scope, purpose, and necessity of their processing are determined by the underlying contractual relationship. This generally includes personal and master data (e.g., name, address, etc.), as well as contact details (e.g., email address, telephone, etc.), contract data (e.g., services used, communicated content and information, names of contact persons) and, if we offer paid services or products, payment data (e.g., bank details, payment history, etc.).
We delete data that is no longer required to fulfill the statutory purposes. This is determined according to the respective tasks and contractual relationships. In the case of commercial processing, we retain the data for as long as it may be relevant for business transactions, as well as with regard to any warranty or liability obligations. The necessity of retaining the data is reviewed at irregular intervals. Otherwise, the statutory retention periods apply.
Notice on data transfer to the USA
Our website includes tools from companies based in the USA. If these tools are active, your personal data may be transferred to the US servers of the respective companies. We would like to point out that the USA is not a safe third country within the meaning of EU data protection law. US companies are obligated to disclose personal data to security authorities without you, as the data subject, being able to take legal action against this. It cannot therefore be ruled out that US authorities (e.g., intelligence agencies) may process, evaluate, and permanently store your data on US servers for surveillance purposes. We have no influence over these processing activities.
Copyrights
The copyright and all other rights to content, images, photos, or other files on the website belong exclusively to the operator of this website or the specifically named rights holders. Prior written consent from the copyright holder must be obtained for the reproduction of any files.
Anyone who commits a copyright infringement without the consent of the respective rights holder may be liable for criminal prosecution and, in some cases, damages.
General Disclaimer
All information on our website has been carefully reviewed. We strive to ensure that our information is up-to-date, correct, and complete. Nevertheless, the occurrence of errors cannot be completely ruled out, and we therefore cannot guarantee the completeness, accuracy, or timeliness of information, including journalistic or editorial information. Liability claims for material or immaterial damage caused by the use of the information provided are excluded, unless there is proven willful intent or gross negligence.
The publisher may change or delete texts at its own discretion and without notice and is not obligated to update the content of this website. Use of or access to this website is at the visitor's own risk. The publisher, its clients, or partners are not responsible for damages, such as direct, indirect, incidental, specifically determined in advance, or consequential damages, allegedly caused by visiting this website and therefore assume no liability for them.
The publisher also assumes no responsibility or liability for the content and availability of third-party websites accessible via external links on this website. The operators of the linked sites are solely responsible for their content. The publisher expressly distances itself from all third-party content that may be relevant under criminal or liability law or violates common decency.
Changes
We may amend this privacy policy at any time without prior notice. The most current version published on our website applies. If this Privacy Policy is part of an agreement with you, we will notify you of any changes by email or other appropriate means.
Questions for the Data Protection Officer
If you have any questions about data protection, please send us an email or contact the person responsible for data protection in our organization listed at the beginning of this Privacy Policy directly.

Source: SwissAnwalt